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October 15th, 2005
Pioneer Electronics sponsored a study with the experts at IDC and the Imaging Science Foundation titled "Mythbusting - Just the Facts on Plasma TV Performance" . Real-world tests were conducted on HD plasma TVs, LCD TVs and microdisplay (MD) rear-projection TVs to measure picture quality and viewing experience in a way that represents what you see when watching TV. The results…

Go Ahead, Push Pause

There's no need to miss your movie or lose your place in your video game; image retention is unlikely to happen during the few minutes it takes to get a cold one from the fridge. But you should be careful about leaving a static image on screen for really long periods of time. The IDC/ISF study found that a static image left on the plasma for 48 hours will create a "ghost" effect where you can still see that image after the TV is turned off. The good news is that the ghosting was virtually erased after a regular DVD loop ran on the screen for 24 hours. So whether you pause for 5, 10 or even 60 minutes, the IDC/ISF study found it extremely unlikely that any static image will be noticeable or left on the screen. So, while we don't recommend leaving the DVD menu onscreen for the whole weekend, a few minutes won't destroy your TV.

How Much TV Can You Watch?

Pioneer rates its plasma TV lifetime at 60,000 hours, meaning it wouldn't reach the half-brightness level until more than 20 years of 8 viewing hours a day - the word "ample" comes to mind. Sixty thousand hours (20 years at 8 hours per day) is an approximate time for the display panel to reach half of its original luminescence. This approximation may vary depending on source and type of content, settings, environment and use. This approximation does not provide or imply any warranty beyond the manufacturer's standard limited warranty.

Excellent Image Quality From All Viewing Angles

Maybe you're in the kitchen trying to keep an eye on the game while preparing a snack, or maybe your living room set-up has your favorite chair placed to the left of the screen. Not a problem. The chart to the right illustrates the loss in picture quality from each viewing angle. As you can see, plasma technology provides excellent overall image quality from all angles. So sit back - pretty much anywhere - and enjoy.

True to Life Colors With a Picture That Almost Looks 3D

Is the sports car candy apple red or fire engine red? Can you see the football player go deep for a pass? If your TV can't recreate this type of realism you miss out on the whole HD experience. With plasma technology's color accuracy and best in category black levels, you get the best HD experience without question. Okay, wipe away the drool, we're done teasing you. Now, go and check out Pioneer's newest PureVision plasma TVs and learn more about the technology and the new models.
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