DivX is the video compression codec developed by DivX Networks and based on the MPEG-4 compression format. Its balance of high video quality and low bit rate has made it very popular and quickly established it as the best home video format thus far. The ability to play it on newer DVD models continues to add to its popularity as DivX Networks advances its support to many new household products. This compression technology has the potential for expanding the ways we view video media in much the way MP3 has given us many new ways to listen to music.